How Domino's used technology to woo millennials and beat rival Pizza Hut

Shoes are designed to protect our feet from hard and rough surfaces, and they also help in sports and exercise where they can cushion our feet from impact, provide better grip, and so on. However if you’ve ever thought to yourself, “Wouldn’t it be nice if my shoes could also order pizzas for me?”, your wish has been granted.Pizza Hut has recently brought back its Pie Tops (play on the word high tops) sneakers which will allow wearers to order a pizza at a press of a button. This is facilitated through a Bluetooth connection between your phone and the Pie Tops app, in which the button acts as a controller of sorts. However the Pie Tops II goes one step further (see what we did there?) as it can even pause your TV when your pizza is at the door to prevent you from potentially missing out on whatever you’re watching.Clearly these are designed to be marketing gimmicks and it won’t herald Pizza Hut’s entrance into the sneaker industry. There will only be 50 pairs made in a collaboration between Pizza Hut and The

How Domino's is using tech to woo Millennials and beat rival Pizza Hut

The pizza giant lets you track your pizza and a Siri-like online voice named Dom        

Tue 6 Mar 18 from USA today

Order Food, Pause TV While Wearing Pizza Hut Pie Tops II

March Madness just got a lot more exciting with Pizza Hut’s latest publicity stunt, Pie Tops II. The NCAA sponsor again partnered with Dominic Chamrone, a.k.a. The Shoe Surgeon, for a ...

Tue 6 Mar 18 from Geek.com

Pizza Hut Has A Pair Of Shoes That Can Order A Pizza On Your Behalf

Shoes are designed to protect our feet from hard and rough surfaces, and they also help in sports and exercise where they can cushion our feet from impact, provide better grip, and so on. However ...

Mon 5 Mar 18 from Ubergizmo

Pizza Hut's new high-tops let you order pizza from your sneakers

Most connected wearables are built on the idea of promoting a healthy, active lifestyle. Pizza Hut’s new sneakers are decidedly not.

Mon 5 Mar 18 from Techspot

Pizza Hut makes fresh pair of pizza-ordering shoes, but you can buy these Pie Tops

The Pie Tops II can pause live TV and order pizza with the press of a button.        

Mon 5 Mar 18 from USA today

Pizza Hut's latest pizza-ordering shoes can also pause your TV

If you're one of the many people who is bummed because your shoes can't order pizza for you, boy do we have some news for you. Pizza Hut is bringing back its Pie Tops sneakers, ...

Mon 5 Mar 18 from Engadget

Pizza Hut's new shoes order pizza and pause your TV - CNET

Imagine two Amazon Dash buttons sewn into specialized, limited-edition marketing gimmicks. Welcome to the return of the Pie Top.

Mon 5 Mar 18 from CNET Cutting Edge

Are these Pizza Hut smart sneakers amazing or terrible? We debate

Pizza Hut is now in the shoe business. Our news and fashion writers debate the controversial new “Pie Tops.” Pizza Hut just announced a new line of bluetooth-enabled high tops ...

Tue 6 Mar 18 from Fastcompany Tech

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