Customers who pay for their purchases by card are less likely to remember the precise amount paid

The transparency of spending money depends on the mode of payment used: cash, single-function cards that offer only a payment function, or multifunctional cards which may also include bonus programmes, user identification or other functions. A recent study has shown that the recall accuracy associated with the act of paying is lower for both card formats than it is for cash transactions.

Customers who pay for their purchases by card are less likely to remember the precise amount paid

The transparency of spending money depends on the mode of payment used: cash, single-function cards that offer only a payment function, or multifunctional cards which may also include bonus ...

Mon 13 Nov 17 from Phys.org

Customers who pay for their purchases by card are less likely to remember the precise amount paid, Fri 10 Nov 17 from ScienceDaily

Customers who pay for their purchases by card are less likely to remember the precise amount paid , Fri 10 Nov 17 from AlphaGalileo

  • Pages: 1

Bookmark

Bookmark and Share