Samsung attacks Apple's expert witness over product similarity
As Apple revealed just how much it's looking to get from Samsung Friday, testimony resumed in the Apple vs. Samsung patent trial after a two-day reprieve. Hal Poret, a researcher at ORC International and the last expert to take the stand Tuesday, was the day's lead-off witness.Poret previously testified that Apple's products have taken on a "secondary meaning," where consumers recognize iOS devices - specifically the iPhone and iPad - as Apple products.A survey Poret took revealed just that, including discovering the shape of Apple devices alone is an identifier for the Cupertino company. Samsung's attorneys attempted to poke holes in Poret's methodology but were repeatedly shut down. Survey says...Next up for Apple was Kent Van Liere, a market researcher who conducted two studies comparing Samsung devices to Apple's.In his first study, Van Liere showed participants images of Samsung's Fascinate and Galaxy S2 Epic 4G Touch.BlackBerry's Storm was used as a control device. Van Liere asked survey partici
Samsung attacks Apple's expert witness over product similarity
Apple claims consumers think Samsung devices are iPhones and iPads.
Fri 10 Aug 12 from Arstechnica
Galaxy S II Epic 4G Touch looked like an Apple product to a majority of survey respondents
An important component of Apple's legal case against Samsung is demonstrating that its brand suffered dilution due to Samsung's devices, and a survey discussed today found ...
Fri 10 Aug 12 from The Verge
Apple expert: How shoppers mistook Samsung gear for ours
Apple brings out more surveys in court to show how consumers could associate, or even confuse one of Samsung's phones and tablets with an iPhone or iPad. [Read more]
Fri 10 Aug 12 from CNET
Apple, Samsung 'like McDonald's and Burger King'
As Apple revealed just how much it's looking to get from Samsung Friday, testimony resumed in the Apple vs. Samsung patent trial after a two-day reprieve. Hal Poret, a researcher at ORC International ...
Sat 11 Aug 12 from Techradar
Apple vs. Samsung: 'Like McDonald's and Burger King', Fri 10 Aug 12 from Techradar
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