Instagram transforms main feed by letting users follow both hashtags and accounts

On Instagram you can follow other users and other users can follow you back. However it was recently discovered by Twitter user Pippa Akram (via TNW) that Instagram appears to be testing out a new feature that lets you follow hashtags instead. This means that whenever someone uses the hashtag that you follow, you will be able to see it.This is actually a rather handy feature because if there are specific posts that you enjoy, like maybe posts about #sunrises or #puppies, then instead of following multiple individual Instagram accounts, you could just follow the hashtag and get everything related to it. Of course it is possible that you might end up with posts that are not related as sometimes people hashtag posts wrongly (or on purpose), but either way it should make discovery of new photos and accounts easier.Ok this is new. What does this do @SimonSocialMM @BizPaul @NatalieTFG any ideas? I’ve followed 2 but can’t find what that means!! pic.twitter.com/LlCBk4Wmfv Pippa Akram (@Social_Pip) Novem

Instagram transforms main feed by letting users follow both hashtags and accounts

It should make it much easier for you to find content you're interested in and, therefore, likely to engage with

Fri 10 Nov 17 from The Independent

Instagram Testing Allowing Users To Follow Hashtags

On Instagram you can follow other users and other users can follow you back. However it was recently discovered by Twitter user Pippa Akram (via TNW) that Instagram appears to be testing out ...

Fri 10 Nov 17 from Ubergizmo

Instagram could let you follow hashtags soon

 Instagram is testing a new feature with a small fraction of its user base. As spotted by Pippa Akram and The Next Web, some users can now search for a hashtag and follow this tag in particular. ...

Fri 10 Nov 17 from TechCrunch

Instagram experiments with letting you follow hashtags

Sometimes, you don't want to keep up with individual people on Instagram as you do a trending topic -- say, the latest in tech (we're slightly biased here) or a big protest. ...

Fri 10 Nov 17 from Engadget

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