Facebook pays $10 million to settle ad suit
Facebook's business model just hit a massive stumbling block, as the social network is being forced to let users opt out of having their likenesses repurposed as endorsements in Sponsored Stories ads. The requirement of opt out controls comes as part of a settlement of a class action lawsuit where five Californians said they did not consent to having their names, faces, and activity used to promote companies who paid Facebook. Fortunately for Facebook, it could have been even worse as it appears that these controls will work on an story-by-story basis, and won't allow users to opt out of all future Sponsored Stories. The news comes just days after TechCrunch published data showing Sponsored Stories could be the answer to the big question mark of how Facebook will monetize mobile. Sponsored Stories mix naturally into the mobile and web news feeds, but now Facebook will be vulnerable to privacy activist campaigns to get masses of users to opt out of being included in the ad unit.
Facebook pays $10 million to settle ad suit
Facebook will pay $10 million to settle a lawsuit from users who claimed their names, images and other information were improperly used in advertising described as "sponsored stories," court ...
Mon 18 Jun 12 from Phys.org
Facebook agrees to let users control whether Likes turn into Sponsored Stories
If you're annoyed that your Likes frequently get turned into Sponsored Story ads your friends see in their News Feeds, then you're in luck. Reuters is reporting that Facebook ...
Thu 21 Jun 12 from The Verge
Huge Problem For Monetization: Lawsuit Forces Facebook To Let You Opt Out Of Sponsored Story Ads
Facebook's business model just hit a massive stumbling block, as the social network is being forced to let users opt out of having their likenesses repurposed as endorsements in Sponsored Stories ...
Thu 21 Jun 12 from TechCrunch
Facebook will change ad service to settle lawsuit
(Reuters) - Facebook Inc has agreed to allow users more control over how their personal information is used in its "Sponsored Stories" ad feature, part of a deal to resolve litigation against ...
Thu 21 Jun 12 from Reuters Technology
Facebook donates $10m to charity to settle "Sponsored Story" lawsuit
Facebook settled a lawsuit last month that could have seen the social network compensate one out of every three users in the US but details of the settlement were only made available over the ...
Mon 18 Jun 12 from Techspot
Facebook settles 'like' lawsuit
Facebook pay $10m to a charity to settle a lawsuit brought by users over the site's use of "social" ads.
Mon 18 Jun 12 from BBC Technology
Facebook agrees to pay $10 million to settle Sponsored Stories suit
Facebook is agreeing to pay $10 million to a charitable fund to settle a Northern District of California suit surrounding its Sponsored Stories ads. The case had been settled ...
Mon 18 Jun 12 from The Verge
Facebook to pay $10 million to settle suit
SAN FRANCISCO (Reuters) - Facebook Inc has agreed to pay $10 million to charity to settle a lawsuit that accused the site of violating users' rights to control the use of their own names, photographs ...
Sat 16 Jun 12 from Reuters Technology
Facebook forced to allow users to opt out of adverts
Facebook has been forced to allow users to opt out of their names being used in 'sponsored stories' as part of a legal settlement with five angry members of the network.
Fri 22 Jun 12 from Telegraph.co.uk Tech
Facebook to pay out $10m to settle lawsuit with angry users
Facebook has agreed to pay out $10m (£6m) to five users who were angry about their profile being used in adverts on the site.
Mon 18 Jun 12 from Telegraph.co.uk Tech
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