Social sciences News
Do consumers prefer to pay $29 for 70 items or get 70 items for $29?
Consumers can have vastly different reactions to the same package deal, depending on the order the price and quantity are listed, according to a new study in the Journal of Consumer Research.
Tue 17 Jan 12 from PhysOrg
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Why do the Abbotts wait, while the Zimmermans rush to buy?
The first letter of our childhood surname determines much about our consumer behavior as grownups, according to a new study in the Journal of Consumer Research.
Tue 18 Jan 11 from PhysOrg
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Who buys what? Research finds clues to marketing innovation
Introducing innovative new products and ideas to the marketplace can be a tricky proposition. Sometimes they take off immediately (like the iPod) and sometimes they can take a while to garner ...
Tue 27 Jul 10 from PhysOrg
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Daily Data Dump - Tuesday
Glenn Beck Wrong on Darwin: How Evolution Affirms the Oneness of ...
Tue 24 Aug 10 from Discover Magazine
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The art of persuasion: Are consumers interested in abstract or concrete features?
What types of messages are most persuasive? For example, would you be more likely to buy a TiVo if an ad described it as offering you freedom or if it explained how you could replay sports events? ...
Mon 24 Aug 09 from PhysOrg
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Constrained consumers: When do people consider what they have to give up in order to buy something?
Every time consumers spend money on a purchase, they are giving up other consumption down the road. A new study in the Journal of Consumer Research looks at the factors that lead consumers to ...
Mon 9 May 11 from PhysOrg
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Head-scratching ad claims can alienate consumers, study finds
A new University of Illinois study has bad news for advertisers who hope a sprinkling of glossy-but-obscure product claims will woo buyers.
Tue 30 Mar 10 from PhysOrg
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Service as performance: How do class differences affect hospitality interactions?
Is your hairdresser seething with hidden resentment? Do you subconsciously want to dominate the people who serve you? According to a new study in the Journal of Consumer Research, customers ...
Wed 10 Aug 11 from PhysOrg
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Magical thinking helps dieters cope with unrealistic expectations
Magical thinking, usually dismissed as naïve and irrational, can actually help consumers cope with stressful situations like trying to lose weight, according to a new study in the Journal ...
Wed 15 Jun 11 from PhysOrg
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How do consumers revise their unreachable goals?
Most consumers spend their lives setting -- and revising -- goals. Authors of a new study in the Journal of Consumer Research have unveiled a new model that captures the dynamics of goal revision.
Wed 10 Aug 11 from PhysOrg
Other sources: PhysOrg, RedOrbit, e! Science News, ScienceDaily show all (5) »
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