Social sciences News
Why is it easier to lose 2-4 pounds rather than 3 pounds?
Consumers are more likely to pursue goals when they are ambitious yet flexible, according to a new study in the Journal of Consumer Research.
Tue 18 Jun 13 from Phys.org
Other sources: Phys.org, Emaxhealth, Eurekalert show all (4) »
Free perks and upgrades: Could they actually embarrass consumers?
Consumers may not enjoy receiving free perks or upgrades in public, according to a new study in the Journal of Consumer Research.
Tue 18 Jun 13 from Phys.org
Other sources: Phys.org, Eurekalert show all (3) »
Advertising product results? Put images closer together
Consumers believe a product is more effective when images of the product and its desired outcome are placed closer together in advertisements, according to a new study in the Journal of Consumer ...
Tue 14 May 13 from Phys.org
Other sources: Phys.org, e! Science News, Eurekalert show all (4) »
Why do the Abbotts wait, while the Zimmermans rush to buy?
The first letter of our childhood surname determines much about our consumer behavior as grownups, according to a new study in the Journal of Consumer Research.
Tue 18 Jan 11 from Phys.org
Other sources: Phys.org, RedOrbit, ScienceDaily, e! Science News, Science Blog show all (6) »
Who buys what? Research finds clues to marketing innovation
Introducing innovative new products and ideas to the marketplace can be a tricky proposition. Sometimes they take off immediately (like the iPod) and sometimes they can take a while to garner ...
Tue 27 Jul 10 from Phys.org
Other sources: Phys.org, R&D Mag, e! Science News, Labspaces.net, Science Blog show all (6) »
Daily Data Dump - Tuesday
Glenn Beck Wrong on Darwin: How Evolution Affirms the Oneness of ...
Tue 24 Aug 10 from Discover Magazine
Other sources: Discover Magazine, Phys.org, ScienceDaily, Labspaces.net, e! Science News show all (6) »
The art of persuasion: Are consumers interested in abstract or concrete features?
What types of messages are most persuasive? For example, would you be more likely to buy a TiVo if an ad described it as offering you freedom or if it explained how you could replay sports events? ...
Mon 24 Aug 09 from Phys.org
Other sources: Phys.org, ScienceDaily, RedOrbit, e! Science News, Science Blog show all (6) »
Constrained consumers: When do people consider what they have to give up in order to buy something?
Every time consumers spend money on a purchase, they are giving up other consumption down the road. A new study in the Journal of Consumer Research looks at the factors that lead consumers to ...
Mon 9 May 11 from Phys.org
Other sources: Phys.org, RedOrbit, ScienceDaily, e! Science News, Science Blog show all (6) »
Consumer product giants' eye-trackers size up shoppers
(Phys.org) -- Consumer product giants whose supply chains, profit margins, and boardroom reports depend on how fast the paper towels, shampoo, and diapers can fly off the shelves no longer dare ...
Mon 16 Jul 12 from Phys.org
Other sources: Phys.org, Ubergizmo show all (3) »
Dear (insert company name), personalized emails don't impress customers
Personalized email advertisements are far more likely to repel customers than to endear them, according to a study led by a Temple University Fox School of Business professor. But the research ...
Tue 12 Jun 12 from Phys.org
Other sources: Phys.org, Daily Mail show all (3) »
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