When context matters: Consumers link unfamiliar products to surrounding items
Sometimes we judge a product by the company it keeps. For example, we might think a car advertised among expensive cars is also pricey -- but only if we're unfamiliar with the car, according to a new study in the Journal of Consumer Research.
When context matters: Consumers link unfamiliar products to surrounding items
Sometimes we judge a product by the company it keeps. For example, we might think a car advertised among expensive cars is also pricey--but only if we're unfamiliar with the car, according to ...
Mon 20 Jul 09 from PhysOrg
When context matters: Consumers link unfamiliar products to surrounding items, Mon 20 Jul 09 from Science Blog
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