Head-scratching ad claims can alienate consumers, study finds
(University of Illinois at Urbana-Champaign) Advertising that touts head-scratching scientific ingredients or other details only an expert could appreciate can turn consumers away instead of reeling them in, according to a new University of Illinois study.
Head-scratching ad claims can alienate consumers, study finds
A new University of Illinois study has bad news for advertisers who hope a sprinkling of glossy-but-obscure product claims will woo buyers.
Tue 30 Mar 10 from PhysOrg
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