Who buys what? Research finds clues to marketing innovation
Introducing innovative new products and ideas to the marketplace can be a tricky proposition. Sometimes they take off immediately (like the iPod) and sometimes they can take a while to garner consumer confidence (like the Segway). A troubled economy can make it more difficult to convince consumers to take a leap on a new product. But new research from North Carolina State University finds that targeted marketing to opinion leaders makes it more likely that consumers will buy into innovative products and ideas. read more
Who buys what? Research finds clues to marketing innovation
Introducing innovative new products and ideas to the marketplace can be a tricky proposition. Sometimes they take off immediately (like the iPod) and sometimes they can take a while to garner ...
Tue 27 Jul 10 from PhysOrg
Who buys what? Research finds clues to marketing innovation, Tue 27 Jul 10 from R&D Mag
Who buys what? Research finds clues to marketing innovation, Tue 27 Jul 10 from e! Science News
Featured - Who buys what? Research finds clues to marketing innovation, Tue 27 Jul 10 from Labspaces.net
Who buys what? Research finds clues to marketing innovation, Tue 27 Jul 10 from Science Blog
Who buys what? Research finds clues to marketing innovation, Tue 27 Jul 10 from Eurekalert
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