Payday proximity changes consumer motives and behavior
As any nine-to-fiver will testify, a new paycheck brings with it a familiar sense of freedom, albeit one that dwindles in lockstep with the balance in one's checking account. But, it's not the checking account size that influences consumer behavior; rather, it's the time that has elapsed since payday, according to a new study published in the September issue of the Journal of Marketing. read more
Payday proximity changes consumer motives and behavior
As any nine-to-fiver will testify, a new paycheck brings with it a familiar sense of freedom, albeit one that dwindles in lockstep with the balance in one's checking account. But, it's not the ...
Mon 30 Aug 10 from PhysOrg
Payday proximity changes consumer motives and behavior, Mon 30 Aug 10 from R&D Mag
Payday proximity changes consumer motives and behavior, Mon 30 Aug 10 from Science Blog
Payday proximity changes consumer motives and behavior, Mon 30 Aug 10 from e! Science News
- Pages: 1
Bookmark
