The complicated consumer: Positive ads aren't always the most effective
Ads that feature positive emotions, like happiness, are not always the best way to reach consumers, according to a new study in the Journal of Consumer Research. read more
The complicated consumer: Positive ads aren't always the most effective
Ads that feature positive emotions, like happiness, are not always the best way to reach consumers, according to a new study in the Journal of Consumer Research.
Mon 15 Jun 09 from PhysOrg
The complicated consumer: Positive ads aren't always the most effective, Mon 15 Jun 09 from e! Science News
The complicated consumer: Positive ads aren't always the most effective, Mon 15 Jun 09 from Science Blog
The complicated consumer: Positive ads aren't always the most effective, Mon 15 Jun 09 from Eurekalert
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