Science News Daily http://www.sciencenewsdaily.org/ en-us Science News Daily provides daily coverage of the most popular science and technology news Do consumers prefer to pay $29 for 70 items or get 70 items for $29? Consumers can have vastly different reactions to the same package deal, depending on the order the price and quantity are listed, according to a new study in the Journal of Consumer Research. http://www.sciencenewsdaily.org/social-sciences-news/cluster131095224/ Tue, 17 Jan 2012 15:46:08 EST 131095224 Why do the Abbotts wait, while the Zimmermans rush to buy? The first letter of our childhood surname determines much about our consumer behavior as grownups, according to a new study in the Journal of Consumer Research. http://www.sciencenewsdaily.org/social-sciences-news/cluster79273394/ Tue, 18 Jan 2011 12:45:59 EST 79273394 Who buys what? Research finds clues to marketing innovation Introducing innovative new products and ideas to the marketplace can be a tricky proposition. Sometimes they take off immediately (like the iPod) and sometimes they can take a while to garner ... http://www.sciencenewsdaily.org/social-sciences-news/cluster56635664/ Tue, 27 Jul 2010 10:16:00 EST 56635664 Daily Data Dump - Tuesday Glenn Beck Wrong on Darwin: How Evolution Affirms the Oneness of ... http://www.sciencenewsdaily.org/social-sciences-news/cluster59955124/ Tue, 24 Aug 2010 15:16:03 EST 59955124 The art of persuasion: Are consumers interested in abstract or concrete features? What types of messages are most persuasive? For example, would you be more likely to buy a TiVo if an ad described it as offering you freedom or if it explained how you could replay sports events? ... http://www.sciencenewsdaily.org/social-sciences-news/cluster14115726/ Mon, 24 Aug 2009 18:15:52 EST 14115726 Constrained consumers: When do people consider what they have to give up in order to buy something? Every time consumers spend money on a purchase, they are giving up other consumption down the road. A new study in the Journal of Consumer Research looks at the factors that lead consumers to ... http://www.sciencenewsdaily.org/social-sciences-news/cluster95631298/ Mon, 09 May 2011 12:16:51 EST 95631298 Head-scratching ad claims can alienate consumers, study finds A new University of Illinois study has bad news for advertisers who hope a sprinkling of glossy-but-obscure product claims will woo buyers. http://www.sciencenewsdaily.org/social-sciences-news/cluster40921908/ Tue, 30 Mar 2010 13:16:10 EST 40921908 Service as performance: How do class differences affect hospitality interactions? Is your hairdresser seething with hidden resentment? Do you subconsciously want to dominate the people who serve you? According to a new study in the Journal of Consumer Research, customers ... http://www.sciencenewsdaily.org/social-sciences-news/cluster109457034/ Wed, 10 Aug 2011 10:46:13 EST 109457034 Magical thinking helps dieters cope with unrealistic expectations Magical thinking, usually dismissed as naïve and irrational, can actually help consumers cope with stressful situations like trying to lose weight, according to a new study in the Journal ... http://www.sciencenewsdaily.org/social-sciences-news/cluster101550796/ Wed, 15 Jun 2011 13:45:55 EST 101550796 How do consumers revise their unreachable goals? Most consumers spend their lives setting -- and revising -- goals. Authors of a new study in the Journal of Consumer Research have unveiled a new model that captures the dynamics of goal revision. http://www.sciencenewsdaily.org/social-sciences-news/cluster109458268/ Wed, 10 Aug 2011 10:16:00 EST 109458268